ioánna tjøme exclusive

IOÁNNA TJØME er en av få butikker i verden med status som såkalt EXCLUSIVE-butikk.

Kolleksjonene delt i to kategorier

Dette er et eksklusivt design og vi tar bare inn et fåtall modeller i hver style, med unntak av basekolleksjonene.

Ioanna Kourbelas filosofi om design, farger, økologi, miljø og materialbruk vil være en tankevekker og inspiriasjon for norsk mote.

Les mer om designeren Ioánna Kourbela og produsenten K3 Wearable Thinking til høyre på siden.

BAKGRUNNEN FOR IOÁNNA TJØME
Ioanna er en gammel drøm om å kunne arbeide med vakker design, selv om jeg er utdannet psykolog. I 20 år har jeg arbeidet som spesialist i spiseforstyrrelser og familieterapi.

Fra jeg var 16, og til jeg fullførte studiene, arbeidet jeg i en av Tønsbergs velrenomerte klesbutikker og senere en filial av denne i Oslo. Jeg elsket å jobbe med klær, og har hele tiden hatt en sterk intuisjon på at jeg en dag ville arbeide med klær igjen. I mellomtiden har jeg gledet meg over å lete etter spesielle og unike kreasjoner, og ikke minst – nytelsen av å bruke dem...

For 10 år siden fant jeg en 2550-jakke fra Kourbelas i Athen i en liten Staff butikk i Nice, Frankrike. Det var kjærlighet ved første blikk. Jeg hadde på forhånd bestemt meg for en Staff kjole, og selgeren overbeviste meg om å ta tilbehøret til kjolen i stedet for jakken. Lommeboken gjorde at jeg måtte begrense meg. Men jeg glemte ikke jakken, og måtte tilbake til butikken før flyet gikk neste dag. Jeg fikk da høre historien om den unge greske designeren som butikkinnehaveren spådde en lys fremtid. Jakken har fulgt meg siden. Da jeg var på Kreta, Chania, i 2010 fant jeg en butikk med en stor kolleksjon fra Ioanna Koutbela. Da visste jeg med meg selv at det var nå eller aldri. Slik design hadde ikke jeg sett tidligere i Norge.

Hennes måte å tenke kreativ design, nyskapende form, bruk av naturmaterialer, og ikke minst hvordan hun får plaggenes til å falle og fremheve den unike kvinnekroppen.

Hun ønsker at din personlighet og varierende humør, skal bestemme hvordan du bærer klærne. Det er kanskje det som har bergtatt meg mest med Ioanna Kourbelas design og det er derfor ingen andre merker kan blandes med hennes design – den må være - og er unik!

Vår butikk på Tjøme fører bare Ioanna Kourbelas design, i tillegg til smykker.

Vår første smykkeleverandør vil være Pernille Bolows design, som skaper arbeidsplasser basert på 10 fairtrade prinsipper for ca 200 alenemødre i Ghana. Smykkene lages av resirkulert glass – basert på gamle håndverkstradisjoner i Ghana. Dette er vakker glasskunst som utfyller Ioanna Kourbelas design.

At våre produkter består av kortreiste, økologiske og naturlige materialer ved siden av fairtrade-smykker gir oss ekstra mening. Vi ønsker å være med på å gi våre kunder en ny opplevelse av design, og samtidig kunne hjelpe noen til et bedre liv.
Velkommen til Ioánna Tjøme!

Vennlig hilsen fra
Torunn Beate Berge
2012

ioánna kourbela

The way clothes envelope the unique energy flow of every human body is Ioanna Kourbela’s main source of inspiration along with the elements in nature, the hectic pace of life and cultural diversity of Athens, Greece.

Her collections reveal the different aspects of a minimalist aesthetic embracing the simplicity and charm of classical harmony.

Natural organic fabrics such as cotton, linen, wool and silk are combined and contrasted in a variety of flowing materials, intricate knitting patterns and embossed fibers that elegantly embrace the body. The ingenious patterns generate intelligent casual collections while the experimental details and alternate textures often create an intriguing effect without sacrificing functionality.

Hand draped dresses pay attention to form while fine gauge yarns with silk and wool blend lace-like mercerized cotton, with delicacy as a signpost of technique and quality of construction. A variety of jersey weights follow the body’s curvature closely, eminently luxurious knits versatile enough to work anywhere and everywhere pair with collarless jackets and sculpted peg trousers.

The diversity of design allows for countless combinations and stylistic options that alternate according to the mood of the moment while the intensity and richness of colors is revived every 6 months with 5 new shades differing from typical trends.

The Greek designer Ioanna Kourbela grew up in an inspiring environment, an ingenious laboratory where she could learn and develop the craft of design. She exploited her creative spirit and long-held passion for clothing design by studying fashion, costume design and scenography.

In 2003, following the completion of her studies, Ioanna was appointed to oversee the Creative Department of the Kourbelas Knitwear company and presented her first “Ioanna Kourbela “collection. Two years later the formation of K3 Wearable Thinking Company and three new Exclusive Ioanna Kourbela Stores in Plaka introduce to the public her valuable aesthetic philosophy, her explosive potential and put her strong, singular vision on display.

In 2009 alternative and commercially successful creations are re-launched forming Basic lines. On February 2011 the first menswear collection introduces a new chapter in the company’s life and triggers the opening of the first Exclusive Male Shop in Plaka. A couple of months later Ioanna Kourbela delivers on her reputation sending out the strong focused White collection featuring bridal creations.

The unusual artistry of designs and magnificent theatrical style of Ioanna Kourbela’s garments connected her designs with the film production industry, making costumes for theatrical performances and concert tours. The same love for creation reaches for new horizons, continuing the vision that began 41 years ago.

K3wearable thinking

In 1971 the newly established company of the Kourbela family began producing handmade knitwear, available only in Greece.

The need for creativity and innovation stimulated prevalent forces driving change. At the beginning of the ‘80s, the 2nd generation of the Kourbela family business ensures the best quality of hand made Greek knitted textile fabricated to perfection and opens the first retail store, featuring women’s knitwear at Plaka, the historical center of Athens, Greece. The admirable designs of Kourbela knitwear and superior quality of organic fabrics quickly piqued the interest of international buyers and the Greek Knitwear brand began exporting to Europe, USA and Canada.

The pivotal year of 2003 introduces the 3rd generation that begins making its mark as Greek fashion designer Ioanna Kourbela takes over the creative department, continuing and evolving the work of the previous generations, with a different product range and new inspirational designs of urban Greek designer clothing.

Environmentally sustainable and organic fabrics, experimental color composition and form, advanced draping and cutting techniques favor the values of freedom and unisex elegance as Ioanna Kourbela’s philosophy for urban Greek designer clothing lies on the concept that the wearer creates the garment according to their personal vision, adaptable to their mood, event and personal style in the experimental spirit of wrapping and draping, twisting and folding.

The Basic line experiments with new shapes and organic fabrics to more casual fit featuring many commercially successful past lines. Dictated by versatile, eclectic and multiform fashion all Spring-Summer collections and Autumn-Winter collections of women’s designer clothing and men’s designer clothing challenge traditional norms of clothing.

The innovative aesthetic, precision and creativity crafting women’s designer clothing and men’s designer clothing complex in texture, and tailoring, magnifies simple lines enriched by striking effects, while an experimental palette remains playful in its execution.

STYLISH URBAN GREEK DESIGNER CLOTHING
In 2005 the company was reorganized to its current form as Κ3 Wearable Thinking. The three new concept retail stores of the Greek fashion designer Ioanna Kourbela were introduced in the picturesque neighborhood of Plaka in Greece, a renovated Basics Shop with the timeless women collection, an Exclusive Shop with women designer clothing and Male Shop, holding men designer clothing. The headquarters were relocated to Argyroupoli, featuring state of the art production lines, offices, showrooms and warehouse with more than 30 permanent employees and several external partners, who share common aesthetics and cerise the values of continuity and innovation when producing seasonal Autumn-Winter collections and Spring-Summer collections.

Strategic collaborations and partnerships secure common interests and advance core missions of creativity, innovation and craftsmanship, designed to integrate an extensive variety of products by converging the highest quality standards in all market segments, variety and consumer satisfaction.