IOANNA KOURBELA

SS19

A FLOWER’S DREAM TRENDBOOK

BAKGRUNNEN & FARGENE

DESIGNER’s NOTES

Describes a story that sometimes unfolds with the great gardens of Versailles as its backdrop, sometimes in the yard of a house and other times in the flower beds of the balconies. An ode to spring and the gifts it brings, leaving winter behind and moving onto summer. Lace flowers that seek to touch striped dresses. Kimonos in flowered colors. Knitted long dresses that take us back to royal palace gardens & precious past eras.

IOANNA KOURBELA, DESIGNER

THE COLLECTION COLOURS

TOULOUSE RED

This warm and bright color, also known as vermillion in painting, is situated between red and orange. The inspiration came from the strong red palette that Toulouse Lautrec used in his paintings, thus making it one of the most eccentric colors of the collection. It sym-bolizes the empowerment and zest for life observed in Toulouse’s paintings. Toulouse Red is the most characteristic color of the col-lection and it’s greatly complimented when it goes along with Off - White and Black.

PINK LILY

The colour of the pink lily, as it opens like a rose, in all its ombre pink glory, gracefully gifted the most feminine colour to the collection. Suggested in two versions, a vibrant, warmer tone and a pastel one, work in complement with each other in order to create interesting chromatic variations on the surfaces of lace clothes. The accesso-ries in the pastel version of Rose Lily with Gentle Spice details, cre-ates a new yet playful, fashion-orientated summer combination.

GENTLE SPICE

A fresh, warm brown with gentle red notes, looks as if it comes from a spice and is as lively and interesting as its inspiration. Seen
in handcrafted details that enhance Rose Lily clothes, but also in monochrome knitted garments, this colour is the most passe-partout of the collection

OFF-WHITE

The Off–White colour is perhaps the most basic of the collection and the brand itself. Neutral and bright, this innocent tone of white exists in nature, and its beauty is timeless and has traveled through the centuries, remaining one of the most flattering shades. The knit-ted and linen clothes in off-white are defined by sweet nostalgia, whereas the gentle translucency of the organza and silk lend an aristocratic air to the wearer. In combination with black, it creates very interesting graphic silhouettes, timeless and always impressive.

BLACK

This all-time basic colour returns to assist in the creation of the most formal of looks, that seek to make a state-ment. Strict and mysterious, it’s the colour to inspire re-spect and leave everyone in awe. Black and its nearby tones have an innate, almost natural ability to accentu-ate the other two colours of the collection, Renaissance Violet and Ether. That way, Black is the ideal colour to create mysterious, meaningful looks, or even playfully creative ones.

A FLOWER’s DREAM

THE COLLECTION CHAPTERS

ORIENTALISM

A selection of colour-blocking garments that combine luxurious silk satin fabrics with light silk muslins, creating a colour scheme with textures that reminisce traditional outfits of Eastern inspiration – such as the kimono. An ode to the historic art movement of Orientalism, which embraces and mimics the beauty of the orient. The characteristic trichrome Lily Rose, Off - White and Red Toulouse acts as a statement combination, but these garments look great in monochrome Black and Off – White, as well. In the same range there are translucent skirts (underdresses) from pure silk muslin, as well as tops and dresses with ethereal physical motion, along with bustiers inspired by baby-doll dresses. The Kimonos combine beautifully with the “Tonal Block” accessories.

IOANNA KOURBELA, DESIGNER

DREAMY GARDENS

This yarn of high-quality viscose with special finishing, creates lightweight knits and ethereal patterns that embrace the body and flow with unique freedom. The knitted lace pattern is inspired by the dreamy gardens of Luxembourg and Versailles, where nature meets with geometric patterns, creat-ing the epitome of aesthetics. The inner garments, made of rayon, are taken care of, to the smallest detail, so as to coincide with the studied placement of the lace, which puts emphasis to the various interchanges in translucency. In three colours , Toulouse Red , Off - White and Black.

IOANNA KOURBELA, DESIGNER

EXPRESSIVE LINEN

A group made of a linen-look fabric with special texture and feel. The garments come in two ver-sions, two-tone and monochrome, and are quite revealing on the back, with a single point of sup-port, emphasizing the linearity of the design and the desire for deconstruction - a delicate complexity in expressive and loose lines.

IOANNA KOURBELA, DESIGNER

LUXURIOUS MONOCHROMIES

This range of clothing sports an oversized mood, mainly consisting of designs with studied volumes, which in turn emerge through the transparent, starched cotton organza. The fabric gathering tech-nique shows off the fabric’s properties. The oversized inclined pockets, play with transparency, giv-ing depth to the outfit, and the patterns that “detach” from the body, traverse us to the East in a minimalistic mood.

IOANNA KOURBELA, DESIGNER

TRANSPARENT BLOSSOM

The most feminine clothes are in this range, combining guipure lace, a technique that uses thicker yarn to unify and highlight the beautiful lace patterns, doubled with rayon fabric and hand-knitted details, offer a variety of textures, taking our thoughts and senses all the way back, to garments of past eras. Drawing inspiration from the silhouettes of the 19th century, these feminine clothes com-bine modern design with handcrafted details, made with techniques rarely used anymore, that attract the eye and hypnotically traverse it to gardens of a bygone period.

IOANNA KOURBELA, DESIGNER

BOUDOIR

A range defined by the aesthetics of the personal “boudoir”, offering a variety of mix & match combinations of different materials, giving the idea of “personal” engagement in putting an outfit together. This group combines striped linens, on which lace details with hand knitted cotton borders are appliqued piece by piece, giving out a more atelier-like essence to the garments. The afore-mentioned “diligently sloppy” combinations in composition with the studied stripes’ directions seem to be engaged in a game, highlighting beautifully points of the female body, giving character to clothes with more comfortable and feminine patterns.

IOANNA KOURBELA, DESIGNER

FAMILIAR STRIPES

The clothes are made using draping, a technique common in haute couture, where the garments takes shape through the careful study and development on the female body. The result is always special. The striped, high quality tencel fabric makes use of its motif in the most interesting way, thanks to the folds and drapes that occur. In this group there are loose- line clothes but there is also the option for a wrap top – embracing the silhouette, wrap-ping itself around the female body. The palazzo pants with the light, airy movement, further develops the story of stripes that seek to redefine the silhouette and all of its movements.

IOANNA KOURBELA, DESIGNER

RUSTIC INNOCENCE

The clothes in this range are made with excellent quality cotton thread, entirely knitted by hand, through admirable dedication, coupled with strong creative flair. The knit work is thoroughly taken care of, to the last detail, so as to provide the perfect fit. The hand knitted “shell” motif appears to be climbing on trellises, always highlighting the natural curvature of the female body. The adjust-able cotton ribbon in the mid-section can be removed or tied in a bow. These clothes come with 100% rayon inner “negligee” garments. In this range, there are also two swimsuit designs that focus further on the beauty of handmade details, either over the entire surface of the bikini or on the trim and straps of the one-piece, doubled with excellent quality waterproof fabric.

ioANNA KOURBELA, DESIGNER

CANDY EMBROIDERY

Clothing with a “crisp” texture, made of excellent quality cannabis plant fibre - innovative and ecological, this extremely durable fibre has the property of helping the human body maintain its temperature. The off-shoulder top and dress bear an interesting design on their crossed corsage, that’s hand knitted with cotton yarn trimmings, putting further emphasis on the beauty of the neck, to attract the gaze. The angled hems highlight the body’s every move, lending an air of poetry to the wearer.

IOANNA KOURBELA, DESIGNER

ABSTRACT VEGETATION

Knitted designs with the pattern of the lace enlarged, in juxtaposition with ribbed surfaces, create fascinating interchanges of texture and perforated transparency, with a more abstractly bohemian air about them. The knit work creates the image of carefree vegetation, taking over, in all its beauty, as if in a forgotten garden. Coming in all four colors of the collection, this range of clothes made of high quality cotton thread, are beyond comfortable when it comes to the fit, thanks to their oversized patterns, with a nice texture and freshness due to the natural composition of the yarn. The accessories with leather details combine the clean with the abstract and the feminine in aesthetics.

IOANNA KOURBELA, DESIGNER

BRANDING LUXURY

The logo of the brand is the epicentre of attention on these high-quality viscose, following the glob-al trend of branding closely. The geometric logo is not just a brand, it is a philosophy of aesthetics. This font, created specifically for the brand and accompanying it since the very beginning, is put on the garments through top quality, welding techniques of polyester fabric on our high quality viscose base. In three colors, Toulouse Red, Off - White and Black.

IOANNA KOURBELA, DESIGNER

TONAL BLOCK

The collection’s accessories emphasize on two-colour combinations and make use of tonal block-ing in order to create surfaces with colors and tones that complement each other. The shoes and belts that combine Off- White with Black details and vice versa, also bring Rose Lily with Gentle Spice together in a warm, playful combination. The innovatively made-by-hand jewelry composes Toulouse Red cloth with handmade beads in Aloe and handmade stones in Ecru. The unique bags, with knitting techniques identical to those clothes, are framed in leather and enhance even the simplest of outfits.

IOANNA KOURBELA, DESIGNER